Our work is organized around three goals…
That feed into our mission of improving care coordination so that all stakeholders
can surround families with the support they need to reach their breastfeeding goals.
At Coffective (Community + Effective), we believe all communities have the power to succeed. Communities of mothers, nurses, providers, peer counselors, home visitors, leaders, hospitals… communities working together for change. We see our role as offering training, tools, and a platform for action that empowers everyone across the breastfeeding continuum to strengthen their communities and be more effective in their efforts.
Coffective thrives on the insights of the community, but we know it is not enough to simply listen and learn. We measure our success on the ability to motivate, change behavior, and drive outcomes. That is why we also apply proven frameworks, incorporate behavioral theories, and utilize evidence-based approaches in everything we do. Our goal is to turn your thoughts into action!
We believe technology should make things easier, solving communities’ complex problems with simple solutions. That is why Coffective is committed to utilizing technology that helps families and the people who support them. As we continue to progress, technology will lead the way in further building connections, sharing lessons learned, scaling what works, measuring impact, and reaching our shared goals.
For Coffective, everything starts and ends with communities and the passionate individuals striving to make them better. These are the people with the best perspective on local needs, and the power to make the greatest impact on the health of mothers and babies. When we can harness that power, we can reach our shared goals and see the collective impact of a truly engaged community.
One way Coffective’s interdisciplinary team of experts turns the community’s thoughts and knowledge into action is by developing evidence-based training and tools that can be used by anyone who engages mothers. These comprehensive, coordinated materials help create consistent messaging throughout the community, while still being flexible enough for stakeholders to tailor to their unique needs.
That feed into our mission of improving care coordination so that all stakeholders
can surround families with the support they need to reach their breastfeeding goals.
Prepare mothers prenatally
to receive evidence-based
care in the hospital
Implement evidence-based
maternity care practices
using consistent messaging
Increase utilization of
community support services early
in pregnancy and after discharge
One of the challenges facing women who are deciding to breastfeed, or have begun their breastfeeding journeys, is that they can often be overwhelmed with information and bombarded with conflicting messages, making it confusing about what to do. Additionally, stakeholders who support families are sometimes working in silos, unaware of what the others are doing or not speaking the same language. By improving coordination of these stakeholders and creating consistent messaging at every stage of care – from the first prenatal visit to the second year of life – we can ensure families are getting off to the best start possible.