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The power of a WIC state and regional staff

As WIC leaders, you have the unique opportunity to influence local agencies to ensure all pregnant women in your region and state receive the breastfeeding education required to make informed infant feeding decision.

Why breastfeeding

The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.

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High Impact Behaviors

A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As WIC state and regional staff, you have the ability to accomplish it. It is an action that you can do today. Let’s get started!

Our suggested offering for WIC state and regional staff

We’re Prepared Checklist

A “table of contents” for key topics that should be covered with mothers prenatally and throughout their hospital stay.

Core Practice Curriculum

This curriculum represents the five core hours of Coffective training, providing an efficient and effective training option to facilitate community-wide culture change.

Motivational Videos

Make your facility’s training more effective with a two-step approach that harnesses leader motivation while engaging and educating their stakeholders, whether they be staff or colleagues.

Waiting Room Videos

Video education for mother and champion on the benefits of breastfeeding and the practices that support it.