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The power of a WIC agency lead

Home visitors bridge the gap by providing the necessary breastfeeding education and support to under – resourced parents in both the prenatal and postpartum periods.

Why breastfeeding

The health benefits of breastfeeding for mother and baby are clear. Breastfeeding is no longer a lifestyle choice, but a public health decision.

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High Impact Behaviors

What is a high impact behavior?

A high impact behavior is an action that is EFFECTIVE and EFFICIENT. As a WIC agency lead, you have the ability to accomplish it. It is an action that you can do today. Let’s get started!

Our work organised around 3 goals






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Our suggested offering for WIC agency leads

We’re Prepared Checklist

A “table of contents” for key topics that should be covered with mothers prenatally and throughout their hospital stay.

Core Practice Curriculum

This curriculum represents the five core hours of Coffective training, providing an efficient and effective training option to facilitate community-wide culture change.

Waiting Room Videos

Video education for mother and champion on the benefits of breastfeeding and the practices that support it.