An App for Moms.

A great start is at the tips of your fingers!
This free, interactive app is designed to help families prepare for the hospital, build a support team, and get the best start possible for mom and baby.

Available in English and Spanish

What's Inside?

Easy-To-Read

Written in an easy-to-read format and accompanied by hundreds of photos of real families.

Coordinated & Consistent

Everything is designed to ensure families hear consistent messages – from the first prenatal visit to hospital discharge and beyond.

It’s FREE

All families deserve to get off to a great start. With access to free, evidenced-based education – they can.

Build Your Team

Learn what to look for when choosing the champions, providers, hospital, WIC and other community organizations that will support you during your pregnancy and breastfeeding journey. Keep everything in one place by adding support team members to the app.

Evidence-Based Content

No more wondering if what you’re reading is right. Learn more about preparing for baby’s birth with evidence-based content that was written for people just like you, and vetted by professionals in a variety of settings.

Find Resources Near You

Find WIC clinics, hospitals, support groups and other community resources that can support you on and offline. (Available in select states.).

Connect Moms with Local Resources

In selected states, moms can use the app to search for WIC clinics, hospitals, prenatal clinics, home visiting programs, and other community resources near them. By referring to the app, you can help ensure they get the support they need.

Evidence-Based Education

Developed by a diverse team of experts and tested in both hospital and community settings, all of the educational content is evidence-based and aligns with the Baby-Friendly Hospital Initiative’s maternity care best practices.

Promotes WIC Caseload

The app highlights WIC as an important part of mom’s support team and encourages her to see if she is eligible for WIC services. We also have many new features planned for the future that will be useful for WIC staff and their clients!

Community + Effective =

Lets build an app you want

As the experts in your communities, you know best what families need to succeed. Your insights have kicked off the development of new mobile app features such as virtual guides, push notifications for consistent messaging and Spanish content. But we know you have more ideas… and we’re ready to listen.

By sharing your feedback from the field, you can be a part of designing an app that meets the needs of families – not just in your local community – but in communities across the country!.

 Spread the word

 Tell us your ideas for new features

 Test the app before others

 Review early design and give feedback

Want to be a part of this?

help families get off to a great start

I'm a Mom I'm WIC

    Tell us a little about yourself!

    Share your contact information to learn more about this upcoming feature and how you can apply to become a guide.

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      Tell us what you want in an app

      Share your contact information to learn more about how you can be part of building an app that works for you.

      Help spread the wordShare my ideas for new featuresTest the app before othersReview early design and give feedback

      [recaptcha]

        Tell us what you want in an app

        Share your contact information to learn more about how you can be part of building an app that works for you and your families.


        Learn more about ways to refer to and counsel families using the mobile appShare my ideas for new featuresTest the app before othersJoin the Coffective Community Engagement Facebook groupLearn about applying to become a guide"

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